BEVOYA: Have you thought about expanding the use case of escapes from sleep into other areas — like emotional regulation for example?
LOÓNA: Certainly. That’s how the idea of Loóna Shorts came into play. These are 5-minute interactive sessions with narratives based on conceptual metaphor theory. Unlike full-length escapes, whose main goal is to distract the user from negative thoughts and help them fall asleep, Shorts gently encourage the user to face the issue and engage with it for a limited amount of time.
We have received a lot of feedback from Loónarians about the Shorts helping them with anxiety, low self-esteem, panic attacks, and yes, emotional regulation.
BEVOYA: What’s the hardest stage of making the escape?
LOÓNA: I’d say the hardest part of the process is to decide which parts of the concept will make it into production and which parts we’ll have to drop because of the technical limitations on user devices or the production schedule. When we brainstorm we let our imagination run wild, but at the end of the day, we want our product to be accessible and helpful to as many people as possible.
BEVOYA: Thank you for spending time with me and for making such a beautiful app, Loóna!
